Why do people not realize that securing a $100k interior design project is actually more challenging than those with heftier price tags, like $200k to $300k? Reflecting back, the first project I got was a $17k renovation project, and that was by far the most difficult.
Over the years, I felt that I could kinda summarise the difficulty level, and it goes like this: $0 to $100k - Hardest!
$100k to $200k - Way better now..
$200k to $300k - Now it's getting easier...
$300 to $500k - A piece of cake? Almost there...😄
I know this is a controversial topic but I just wanted to help you shift your perspective a little, to see things from another angle, and hopefully, everything will become clearer.
First things first, it's about perception. Imagine you're buying a watch. A $100 watch and a $10,000 watch. The cheaper one, you'll scrutinize, ponder over its value, question its durability. But the expensive one? You assume it's the best, because why else would it cost that much? Same goes for sales. Bigger deals come with an aura of prestige and quality. People assume they're getting the best and are sometimes less nitpicky. Funny how our brains work...
Now, let's talk about decision-makers. With smaller deals, you're often dealing with middle management, who are, bless their souls, more risk-averse. They're guarding their budget like a dragon guards its gold. But with bigger deals? You're usually chatting with top execs or business owners who have the power to make big decisions without a committee's approval. They're like the cool, risk-taking older sibling who's not afraid to go big.
Then there's the resource game. Smaller deals often mean more clients to manage, more individual needs to cater to, and let's not forget the endless follow-ups. It's like trying to babysit a bunch of hyperactive kids at once. Larger deals, though? Fewer clients, bigger impact. You get to focus your energy and resources on making a few clients super happy, rather than spreading yourself too thin.
And don't forget the solution complexity. In smaller deals, you might be selling a more straightforward, less customized solution. It's like offering someone a ready-made suit. It's nice, but it's not tailored to them. Bigger deals often involve more complex, tailored solutions – think bespoke suits, made to fit every curve and angle. This customization and complexity can actually make these deals more attractive to clients. They feel understood, catered to, and special.
So, when you're sweating over why that $100k deal is stuck in limbo, remember... Sometimes, in the wacky sales context, bigger can indeed be smoother.
Many people try to do everything at once – chasing every trend, it's just unnecessary. Stick to creating consistent profits and branding strategies that your clients already love and that have already proven successful. If this hits close to home, it's worth considering if you might be taking on too much.
Why then do people lose focus?
They haven't found their niche where their designs resonate with the market.
It's often more exciting to start fresh projects than to reflect & refine existing ones.
They get swayed by advice from those who haven't walked the path themselves.
So, what should the main focus be?
Build a solid brand that attracts clients on its own merit.
Develop one strong offering and scale it up, continually improving as you go.
And most importantly, be outstanding in your work – that's non-negotiable.
If you're looking to navigate these waters, I'm hosting a session tailored to the interior design and renovation industry in Q1 of 2024. It's the same strategy that's helped others achieve significant monthly revenue with their services.
If this piques your interest, just join our community here for future updates. It's about making the right moves, not more moves. After all, trying to hustle in Singapore, precision and excellence are what set us apart.
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